Viacom18’s Colors is the flagship brand for
mass entertainment. India is a diverse country with at least 22 languages. People
would want to watch shows and movies in their native language. It brings a
sense of comfort and belonging. This signifies that there is a huge demand for regional
language channels. There are very few regional entertainment channels available
to the people. Viacom18 wanted to fill this gap and thus focused on regional
market. It has made major strides in regional TV broadcasting through Colors.
It has launched general entertainment channels in various states for a pleasant
entertainment experience. Viacom18 has successfully understood the regional
audience and created content according to their preferences.
For this purpose, Colors
Marathi was launched in the year 2000. It soon became one of the most
popular channels in Maharashtra. It is a family entertainment channel which
showcases unique and distinct content. Many shows have revolutionized Marathi
entertainment and set standards for Marathi television history. Creating such
ground-breaking content is what got the Marathi audiences’ attention and made
it their favourite channel to switch on at any point of the day.
The channel airs elevating and refreshing
content throughout the day. Their shows pan through various genres making it a
go to channel for all family members. Whether it is non-fiction, drama, romance
or reality TV, Colors Marathi has it
all under one roof.
It offers the Marathi speaking audience an
escape from reality. It is a great way to unwind and relax. The shows are easy
to comprehend and extremely delightful. Tuning into Colors
Marathi is a sure way to boost mood and release some stress.