Colors Viacom 18 has changed the way we watch TV

Television has an extremely colored and diverse history when it comes to India. The medium of entertainment is fairly new in the country and has been around only since some decades. When TV first came to India, it was a matter of pride to own your personal TV set and it was an even greater feat if the set was a color screen one. However, as time has passed, the face of Indian television has also rapidly changed and developed for the better. As opposed to the earlier television days, when different genres of shows were divided according to the telecast timing, the genres have now found their own channels in the modern times.

One of the genres of entertainment that have evolved most rapidly is drama and family entertainment. With the advent of channels like Colors Viacom 18, more and more people have gotten hooked to the family shows that the channels showcase to the viewers. While there was a time when the content of family entertainment was extremely diluted, the new age channel came as a breath of fresh air. Shows with a social message and a lifelike feel were introduced to the audiences that were starved of original and fresh content.

Certain shows from Colors Viacom 18 were so popular that the channel quickly became popular among the family entertainment channels in the country. The channel can be termed as the one that gave birth to a new kind of family entertainment. Colors found a responsible way of showing life and its hurdles on TV, which was soon followed by other competitive channels. People that were starting to lose hope in TV entertainment were pulled back to television, and the viewership increased instantly as well.

The channel that was a pioneer in reviving television entertainment and family drama has been showing relevant and popularly demanded content even in the modern times. The diversity of content on Colors Viacom 18 has only increased with the change of times. People with different tastes and preferences are now able to find the best range of shows on this channel. Everything from emotion to drama to comedy to reality television, has been developed by the channel so that the viewers are never let down. The channel has been a torch bearer in refining television entertainment, which is something that it has stuck with even in the modern times.

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Your guide to the Nickelodeon Kids’ Choice Awards

Learning about choices and the idea of democratic living early on in life, is something that is essential for the children of the modern times. We live in a world where children have to make a lot of choices and decisions at an early stage in their lives. Since it is inevitable that they will make important decisions, it becomes important to train the young mind to make wise choices. The best way to help train children in choosing what appeals to them, is to do it in a fun and unofficial way. Anything that has a fun factor involved in it, is bound to capture the attention of the children.

Nickelodeon kids’ choice awards is one event where the decision making power is left in the hands of the young viewers as they are armed with the power of awarding the talent. Through online voting, children are given a taste of what it feels like to make choices and to have the choices honored on a large platform. Once the process of voting is carried out and completed, the awards are announced with high fanfare and celebration. This is something that gives the children a feeling of importance and encourages them. It is rare to see the choices and preferences of children being given importance and acknowledgement on such a large scale.

The award show provides children with choices from different fields of entertainment and asks them to pick their favorites. While Nickelodeon Kids Choice Awards helps kids in learning to vote, it also gives them an opportunity to identify their entertainment preferences. The kids are actively encouraged to pick their kind of music and entertainment, encouraging them to know what matters the most to them. When children identify their preferences early on in life, it becomes easier for them to make decisions at later stages.

With the help of Nickelodeon Kids Choice Awards, children are given fresh and clean entertainment that they can truly enjoy. The event is larger than life and appeals to children across all ages. The award show is planned to bring the best of the entertainment world to the young viewers, without the parents having to worry about censoring what the children view. The event contributes to the lives of children in ways that are unconventional and beneficial for the children. 

How Colors Bangla serves your movie needs

If you are a movie buff in India, you are likely to be typecast as someone that enjoys watching Bollywood movies. One of the most commonly known and popular movie industries in the country is the Hindi movie industry. However, those who truly love watching great movies know that there is much more to cinema than Hindi movies. The popularity and the quality of Bangla movies is something that is greatly appreciated by movie buffs across the country. A lot of people choose to watch Bangla movies as compared to regular Hindi movies.

While there are a lot of people that enjoy watching Bangla cinema, very few of them know the right ways to get their hands on the most popular and enjoyable Bengali movies. One of the simplest ways to watch the best movies from Bengali cinema is to subscribe to the Colors Bangla cinema channel. There are several reasons why it makes sense to watch all your favorite Bengali movies on the channel, rather than looking for other options. The way in which the channel curates the movies is one of the biggest reasons to watch the channel.

When you want to watch the best among the most popular Bengali movies, the Colors Bangla cinema channel will help you get easy access to these movies. The channel ensures that you are able to watch the movies that the world has watched and appreciated. You do not have to go through various libraries and inventories to discover the gems of Bangla cinema. All you have to do is place your trust in the right channel. Another major reason why you should choose the channel to fulfill your movie needs is because of its accessibility.

If you want to enjoy an uninterrupted supply of Bangla cinema and shows, all you have to do is subscribe to the Colors Bangla channel on your TV. You do not have to make any extra effort to make sure that you have access to one of the most popular movie industries within the country. Adding to your knowledge of Bangla movies is as simple as subscribing to the TV channel that is popular for showcasing the best from across the Bangla movie industry.

Why people of all ages watch Nickelodeon Sonic

Watching television is one of the most common things that people do in their free time. Right from daily soaps to reality television, people have a number of choices that they can pick from. However, a lot of times, there just aren’t enough shows on TV that you can watch with your kids and loved ones together. In order to make sure that your children do not feel left out of the fun, you can choose to watch something that the kids and the adults of the house will enjoy. One of the simplest alternatives that they can choose is to watch cartoons on TV.

A lot of people will argue that cartoons cannot be truly enjoyed by adults in the same manner as children. However, the truth is that you should choose to watch a channel that will cater to people of all ages. People that watch Nickelodeon Sonic shows will agree that there is always some content that people of all ages can enjoy. The channel is highly versatile in its content, even though it is children centric. The channel enjoys great viewership from people, who are not children, but still thoroughly enjoy the shows on the channel.

It is seen that the Nickelodeon Sonic shows are high in demand because they are very different from the rest. The channel makes sure that the children that watch the shows are able to take home a lesson from the stories, while enjoying entertainment at the same time. The adults that watch the channel are able to enjoy some light hearted shows that do not require too much of an effort. When you are looking for pure joy and relaxation, it makes sense to get your children together and watch something that all of you can enjoy.

Channels like Nickelodeon Sonic make sure that the shows on the platform are not repetitive, which is another reason why people of all ages watch the channel. When you are able to watch a channel with dynamic content that you can enjoy with your children, there is no reason why you should not be a part of the visual treat. Parents and other elders usually shy away from watching children's channels because they do not want to watch the same things again and again. However, the best children’s channels make sure that there is something new to watch every single time.

Know all about Colors Gujarati

India is a land of varied preferences. Whether it is food, culture or entertainment, everyone wants something different and unique. When it comes to entertainment, the mega entertainment house Viacom 18 hosts the Colors pack of channels. What is amazing about these channels is that they are not only available in Hindi and English but also in six more regional languages like Gujarati and Kannada.

Colors Gujarati, which is also known as ETV, is the first and only full time Gujarati entertainment channel. This channel reflects the true traditions and essence of Gujarat, along with its likes and dislikes. Some of the flagship shows that have grabbed eyeballs are Flavours of Gujarat, Geet Gunjan, Moti Baa, Niharika, Gunjan, 1760 Sasuma, Daily Bonus, Suri & Shukra and Rasoi Show. While the channel streams all these shows on a daily or weekly basis, it also understands that having a steady and strong digital presence is equally important.

The Colors Gujarati official website offers a glimpse into all their shows, mini clips, trailers, bloopers, behind the scenes and more. This not only strengthens their recall value, but also gives a little extra insight into the world of entertainment. These shows are specially curated and directed for the consumption of Gujarati audience. The website also has a Gallery section that has HD images of important moments, actors, actresses and turning points in leading shows. These can be viewed or downloaded, as per the wish of the viewer. The Schedule button on the page shows the content streaming schedule for the week. This ensures that people do not miss their favourite shows.

Another sought after feature of this channel is Colors gujarati tv live streaming. It live streams regional content, events, entertainment shows and programs, hence, becoming a world of entertainment in itself. Viacom 18 has done a commendable job in dedicating a whole channel to this region’s content. Apart from shows, the channel also streams Guajarati cinema that has some iconic work of regional veterans. Also known as Dhollywood, this is a world that is less explored but is full of great work. Go ahead and speak to your cable TV operator now, as you cannot afford missing out on the fresh content that this channel has to offer.

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All about the music on vh1 supersonic

Music is an important element of life that helps one survive and thrive. Studies have proven that music has a positive effect on people, no matter what their situation is. With the help of music a great number of diseases and challenges can be overcome, which is why music should be an integral part of everyone’s lives. There are several ways in which music can be enjoyed by a person when the need arises. One of the most basic and accessible paths to music is through television and popular music channels. Anyone that wants easy access to music can simply turn the television on and get their required dose of music.

There are channels on television that play music for music lovers all through the day and the night. Channels like vh1 supersonic ensure that world of music is brought to the Indian viewers so that they can choose to hear the kind of music that they most enjoy. While a lot of other music channels play local Indian music and songs, this is a channel that brings international music to the Indian viewers. There are a lot of music lovers that find solace and excitement in international music and its artistes.

When you watch channels like vh1 supersonic, you will not only catch the best international artistes in the world of music but will also be exposed to a lot more. It is possible to learn about the progressive face of music in the modern times and how it has changed over the years across the globe. You can also learn about the music cultures around the world when you decide to watch a channel that brings music to your living room. The channel aims at making sure that international music is as appreciated among Indian viewers as the local music.

While it is true that music does not have barriers, borders or languages, there is a notable difference in the way in which international and Indian music is projected. With the help of channels like vh1 supersonic, music lovers learn to identify and appreciate the nuances and details of international music along with that of local Indian music. The channel helps in putting Indian music lovers on the international platform by giving them much needed exposure to the global music scene. Artistes from across the world can easily find a foray into Indian homes with the help of the channel that believes in quality musical entertainment.

The history of Colors Odia

India is a multilingual country. In fact, the federal structure of the country comprises of states that have been arranged on the basis of separate languages. The government of India recognises 22 languages as official languages and sanctions funds to uphold the literary legacy of each of them. The most remarkable thing is despite speaking different languages, Indians have adapted themselves to live with this diversity. Most Indians are multilingual and understand various languages. It is not uncommon to find a group of Indians having a conversation in multiple languages.

However, this perfect balance gets skewed when it comes to entertainment media. India boasts of media comprising radio, television and cinema. Although entertainment media runs in a number of languages, it is Hindi entertainment which is unanimously considered to be national entertainment. Hindi satellite channels, Hindi movies and Hindi music are regarded as the face of Indian entertainment and play the greatest role in shaping Indian pop culture. This special treatment of Hindi in the world of Indian entertainment is because of the fact that Hindi is spoken and understood by a majority of the population. However, the languages that have relatively fewer native speakers suffer due to this.

Let us take the example of Odia. Since the number of native speakers of Odia is fewer than that of Bengali, Telugu or Marathi, media corporations hesitate to invest in the development of Odia content. As a result, Odia speakers get deprived of quality multimedia content in their own language and are forced to consume Hindi entertainment. This has resulted in the negligence of a large section of the Odia speaking population that is not fluent in Hindi.

This huge gap was first identified by Viacom 18 and it did not take much time to launch a sister channel of Colors. The channel is known as Colors Odia. Since there had been a serious absence of general entertainment programmes in the language, the channel has bridged this gap with its drama, situational comedies and reality shows in the Odia language. Colors Odia has not only focused on the standard formula of entertainment that is comprised of fiction and reality shows, but it has also added some masala to the formula by incorporating talk shows and music based programmes. As a result, the people of Odisha are able to enjoy world class entertainment in their own language.

Why was Colors Gujarati launched?

The Indian television entertainment industry has more than 500 satellite channels being aired across multiple genres and languages. Almost all these channels air programmes 24×7. It would be very difficult to find a household in India which does not devote at least a couple of hours to television. General entertainment airs a cocktail of soap operas, reality shows, cinema and talk shows on Indian television. However, most of the popular general entertainment channels aired on Indian television are in Hindi.

Although this is not much of a problem for the TV viewers residing in urban areas, people living in the rural areas of the non-Hindi speaking states have a difficult time. This is because they have to watch TV shows in which the characters speak a different language from them. The good thing is that this gap has been identified and analysed, and subsequently almost every media company has started investing in regional entertainment channels.

Since the last few years, regional entertainment has become one of the most important genres of Indian television. A media company which refuses to venture into the market of regional entertainment will definitely face difficulties. This is because the new generation of television audiences have started taking an interest in regional entertainment. Let us take the example of the Gujarati language. There had always been a serious absence of general entertainment programmes in the language, so Hindi general entertainment channels had strengthened their position in the rural areas as well.

This was the reason why media companies shied away from launching any general entertainment channel in Gujarati. However, Viacom 18 understood the potential of Gujarati general entertainment and launched Colors Gujarati. The channel has developed a new market with their drama, situational comedies, reality shows, all of which are in the language of Gujarati. Today, it is one of the most popular channels in Gujarat and in some districts, the channel is more popular than Colors itself.

The popularity of the regional channels of Viacom 18 has also impacted the way digital entertainment is being designed. When Viacom 18 launched its on demand mobile streaming application, Voot, it could not neglect the role of regional entertainment in maintaining a strong audience. The application was launched in a multilingual format and the user had the liberty to select the language of their preference. All the regional entertainment channels owned by Viacom 18 are available on Voot. In fact, a few regional entertainment channels such as Colors Kannada, Colors Bangla, Colors Marathi are quite popular on the streaming platform.

How MTV Bollyland comes to your rescue

In the course of a busy life, we are presented with a lot of alternatives to find time for ourselves and give our tired souls some rest. However, our preoccupation with other things usually leads in letting small and happy opportunities go. Things like enjoying a good web series can be one of the small luxuries of life that you do not give a chance to. It is important to realize that you can benefit greatly, when you take a breather before undertaking the tasks at hand. It is always essential to give yourself short breaks so that the going does not get too tough.

One of the simplest things that you can do for yourself is get yourself a subscription for an entertainment channel that you can watch online. With the help of service providers like Voot, you can choose to turn your life around and have some fun. When you have access to something interesting and fun like an online channel, you do not have to wait for the right time and opportunity to catch world class entertainment. It is possible to get your dose of entertainment right in your pocket, when you choose to subscribe to the right online entertainment channel.

Another reason why you should choose to subscribe to a channel like Voot is because you can never be sure about when stress will hit you the hardest. It is important that you always arm yourself against getting completely drained and tired. When you feel like you are losing all hope for a happy time, all you have to do is whip out your phone and go online to watch something that will soothe your nerves and make you feel happy. It is important that you have the right methods to help take care of your bad mood.

When you think you deserve something more than a simple online entertainment channel to help yourself unwind and relax, you can choose to opt for a bigger reward. You can choose to be a part of shows and specials such as MTV Bollyland. This is a show that helps the world in learning about new and upcoming musical talent. While you get to learn a great deal about undiscovered gems from the world of music, it can become a healing alternative for your tired and exhausted self as well.

All about regional channels like Colors Kannada

It is a general human tendency to take a lot of things for granted, because we believe that some things last forever. However, this belief that things will last forever is usually founded without base and does not apply to real life. Even highly established things like culture and tradition slowly seep away when they are not preserved or upheld. In the modern times, when everything is changing so rapidly, it becomes essential to make sure that culture is used as an anchor to remain grounded and close to our roots. A closeness to the roots helps in bringing a sense of belonging and identity to the people of the country.

While there are ways in which you can choose to remain attached to your culture and tradition, the simplest way to do it is to watch channels like Colors Kannada. Regional channels promote regional Indian culture in a lot of different ways. The most important contribution of the channel is to make the language popular. With the help of television and entertainment, people find it easier to learn the language and make sure that they remain in sync with their roots. Children can easily find a connection with their roots when they watch television shows that are in the regional language.

Entertainment through channels like Colors Kannada, is an excellent way of learning the traditional practices of the Karnataka region. The channel runs shows that revolve around the traditional Kannada way of life. Right from routine to traditions to food habits to celebrations, everything can be learnt by watching the regional shows on the channel. The channel helps people understand the way in which their parents or grandparents lived their lives. Learning through the medium of entertainment can be the best way to educate yourself, which is why the regional channel is highly relevant in the modern times.

Regional channels like Colors Kannada also depict the contrast between the old and new practices and way of life in the regional sections of the country. The channel, through its shows, serves as a window to the culture of the state and its people. When you want to know more about a place and how life is lived there, your best bet is to watch a regional television channel and learn about the language, practices and culture of the place.

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Quality programmes on Colors Gujarati

There are quite a few entertainment networks in India that air a wide range of programmes in a number of languages. Most of the channels in India air programmes in the Hindi language as it is the most widely spoken and understood language in the country. Hence, it has taken over as the language of national entertainment. Lately, the entertainment networks have realised that the English language can also be a potential market, given its international outreach. So they started launching channels in English with the urban youth as their target market.

If you analyse it, you would see that the scene of English entertainment in India is largely dominated by the movie channels which air blockbuster Hollywood movies. There is a huge potential of English channels in other genres as well, but it has been quite disappointing that the entertainment networks have failed to explore them. However, this trend was changed with the introduction of the Viacom 18 network in India. It laid an emphasis on tapping the market of English entertainment in other genres such as music and comedy. It did so with the introduction of two fantastic English channels: Vh1 and Comedy Central. Comedy Central is known for its wonderful share of stand-up comedy shows and gag based reality shows, whereas Vh1 is known for its nonstop English chartbusters. Today, Vh1 is considered to be a music channel that is at par with the Hindi music channels such as MTV and 9XM.

It was quite refreshing to see that Viacom 18 did not stop after tapping the genres of music and comedy in English. It went ahead by capturing the general entertainment genre in English through the launch of Colors Infinity. This channel airs drama, thrillers and general reality shows for English general entertainment lovers.

Viacom 18 had also paved the way for regional entertainment in a few languages such as Gujarati, Odia and Kannada. This is a field in which other entertainment networks shied away due to the fear of facing competition from Hindi general entertainment channels. Today, Colors Gujarati, Colors Kannada and Colors Odia are a few popular channels in the bouquet of regional entertainment provided by Viacom 18. In the established language markets such as Marathi, Tamil, Telugu and Bengali, Viacom 18 is gradually becoming the market leader with the help of its channels.

The secret of Viacom 18’s success seems to be its ability to take up challenges and explore new genres while other entertainment networks try to play it safe. At present, Viacom 18 has also started investing in an on demand mobile application known as Voot, along with a few non-screen entertainment ventures.

Why did Viacom 18 launch Colors Odia?

The outlook towards entertainment in India has undergone an overhaul in the last few years. The most prominent element of this overhaul is the transition from public entertainment to private entertainment. If you study Indian society, you will find that India has a long tradition of public entertainment. Be it the mythological dramas and musical shows that are prevalent in the villages, or the circus shows or cinema which have mass appeal, Indians love to entertain themselves through public entertainment. When television was introduced in Indian society, there was a slight departure from the culture of mass entertainment. Television signified that entertainment could be private and could enter people’s bedrooms. However, this departure was not as permanent as that in the western societies. Within a few years, instead of a private corner in bedrooms, television started taking a prominent centre stage in living rooms. Even today, Indians enjoy watching television with the entire family. Almost all the popular TV shows of India target the family audience as people love discussing the episodes at their dinner tables.

Since the last few years, Indian entertainment has started tilting towards personal engagement. This time the change is being driven by the advent of digital technology. Entertainment has started shifting itself from the big screens to the screens on your phones. More and more Indians are consuming content through social media and video streaming applications. In fact, the number of people who have started to prefer mobile based entertainment over television is increasing rapidly. This is definitely a matter of concern for the media companies that are invested in television. A few of these media companies have launched mobile applications and have started streaming television programmes on them. However, a few mobile based entertainment companies have already established a market for original shows in the mobile format. This is why applications launched by the television media companies are facing immense competition.

In this regard, Viacom 18 has followed a strategy of diversifying itself. It has started launching new channels in genres which were either untouched by television or neglected due to lack of investment. One such genre is regional entertainment. Although regional entertainment has great potential, it has been neglected by the media companies for a long time.  Viacom 18 is definitely doing the right thing by introducing quality channels in regional languages. You can consider Colors Odia as an example. Colors Odia is probably one of the first general entertainment channels in Odia which is doing great business. Hence, Viacom 18 should definitely continue with its strategy of diversification.

Colors Viacom 18 – The family pack you need

Viacom 18 Pvt. Ltd. is one of India’s fastest growing mega entertainment houses. It hosts iconic brands that offer multi-cultural and multi-generational content. Viacom 18 defines entertainment in India by touching the lives of millions of people through digital media, television and cinema.

One of the most famous and sought after brands of the company is Colors Viacom 18. This brand celebrates the spirit of entertainment by showcasing shows in Hindi, English and six other regional languages. Whether you ask for content for the youth, kids or the elderly, Colors has it all.

Some of the most famous shows on Colors are Kitchen Champions, Jhansi ki Rani, Kesari Nandan, Naagin, Internet wala Love and Shakti. In the reality TV space, Khatron Ke Khiladi Season 9 has been creating a stir.

Colors not only keeps its viewers entertained through a plethora of TV shows, but also knows how to keep it real in the age of social media where everything looks picture perfect. Colors Viacom 18 very proudly shares behind the scenes videos, bloopers, mini clips and unseen footage from their shows. This increases the recall value and creates a stronger impact on the viewers.

While television had become an integral part of Indian culture, currently it is the digital era. Viacom 18 has been smart enough to have understood this. It has introduced VOOT which is a Video on Demand platform that has over 45000 hours of exciting content for viewers from various categories. Apart from making famous movies available on VOOT, it also hosts VOOT original shows. Some of the famous VOOT originals are It’s not that Simple, Untag, Shaadi Boys, Chinese Bhasad and Shortcuts.

The popularity that the company has got through its brand Colors Viacom 18 is unmatched. However, that hasn’t deterred its focus from the Corporate Social Responsibility towards society. The company’s projects are primarily focused on areas such as education, water, sanitation, hygiene, art, culture and women’s empowerment.

‘ChakaChak Mumbai’ is one of Viacom 18’s flagship CSR initiatives in the area of health and hygiene. They partnered with the Mumbai Municipal Corporation to make the Mahanagri open defecation free by 2019. Another one of its major initiatives is ‘Feed the Future Now’ which aims at providing 5 billion meals by 2020. They want to make sure that no child is deprived of education due to malnutrition.

Viacom 18 is a world in itself that you should explore immediately!

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