Viacom 18 Pvt. Ltd. is one of India’s fastest growing mega entertainment
houses. It hosts iconic brands that offer multi-cultural and multi-generational
content. Viacom 18 defines entertainment in India by touching the lives of
millions of people through digital media, television and cinema.
One of the most famous and sought after brands of the company
is Colors Viacom 18. This brand celebrates
the spirit of entertainment by showcasing shows in Hindi, English and six other
regional languages. Whether you ask for content for the youth, kids or the elderly,
Colors has it all.
Some of the most famous shows on Colors are Kitchen
Champions, Jhansi ki Rani, Kesari Nandan, Naagin, Internet wala Love and
Shakti. In the reality TV space, Khatron Ke Khiladi Season 9 has been creating a
stir.
Colors not only keeps its viewers entertained through a
plethora of TV shows, but also knows how to keep it real in the age of social
media where everything looks picture perfect. Colors Viacom 18 very proudly shares behind the scenes videos,
bloopers, mini clips and unseen footage from their shows. This increases the recall
value and creates a stronger impact on the viewers.
While television had become an integral part of Indian
culture, currently it is the digital era. Viacom 18 has been smart enough to
have understood this. It has introduced VOOT which is a Video on Demand
platform that has over 45000 hours of exciting content for viewers from various
categories. Apart from making famous movies available on VOOT, it also hosts
VOOT original shows. Some of the famous VOOT originals are It’s not that
Simple, Untag, Shaadi Boys, Chinese Bhasad and Shortcuts.
The
popularity that the company has got through its brand Colors
Viacom 18 is unmatched. However, that hasn’t deterred its focus from
the Corporate Social Responsibility towards society. The company’s projects are
primarily focused on areas such as education, water, sanitation, hygiene, art,
culture and women’s empowerment.
‘ChakaChak Mumbai’ is one of Viacom 18’s flagship CSR
initiatives in the area of health and hygiene. They partnered with the Mumbai
Municipal Corporation to make the Mahanagri open defecation free by 2019. Another
one of its major initiatives is ‘Feed the Future Now’ which aims at providing 5
billion meals by 2020. They want to make sure that no child is deprived of
education due to malnutrition.
Viacom 18 is a world in itself that you should explore
immediately!
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