The Indian youth has been
exposed to the Western influence through the advent of the television and the
internet. The one thing that created an impression on their minds was the music
that was created in the Western world. Earlier, Indians used to listen to western music by buying CDs from the shop. However, there was a need for acess to varied
music that they could listen to on a daily basis.
This is where Vh1 supersonic came into the picture. The channel streams western music videos along with news and
gossip from their music industry. The shows on the channel are mainly music based and it hence, opened the door for
western music in India. Western music lovers in India get access to pop music,
EDM, rock and many other such music genres. Vh1 supersonic stands out from
the crowd because of the variety of shows that it offers.
Vh1 supersonic is the
biggest platform that provides viewers with an exposure to millions of western
songs from the modern world. It also provides daily updates about eminent
artists and airs the Billboard Music Awards red carpet every year. It updates
the viewers with information about daily and upcoming work in the western music
industry. The newly released music videos
are immediately broadcast on the channel. Vh1 supersonic plays
a role in marketing the song. The more the song is streamed and listened to, the
more is the recall value of the song and hence, the song will have greater
popularity among the masses.
Vh1 supersonic also airs many English musical concerts and
events. These can be seen on both the channel as well as the online streaming
platform. Most of the music videos are available on both the channel and the
app. The channel popularized the shows and prolonged the audience’s interest by
dividing the shows into episodes. It also
conducts interviews of many artists after they are done recording with the
channel. The popular shows that are present on the channel are Love and Hip Hop
Miami, Rupaul’s Drag Race and Black Ink Crew Chicago.
The Indian youth, who are fond of western music
and western bands, watch Vh1 supersonic for the music videos. The artist interviews
and the shows that are hosted also attract a large viewership. The daily updates
about the news in western music are also a key feature behind Indian youth’s attraction to this channel.
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