Indian television
is known across the world for its range of genres. There are a few genres on
Indian TV that are non-existent in other countries. However, the abundance of
genres does not imply that Indian television does not contribute to quality in popular
genres. Let us take music as an example. Music is definitely one of the most
popular genres of Indian television. People of all ages enjoy watching music
videos on television. MTV, the most popular music channel in the world was
introduced in India in the late 90s. However, today, the channel had
transformed itself to suit the taste of Indian general viewers. So, it started
airing music from Bollywood and Indi-pop genres. Needless to say, Bollywood is
the dominantly popular music genre and most music channels in India are
dedicated to Bollywood.
If you start
watching MTV, you will realise how dedicated the channel is to maintaining
quality. It airs only those songs which are pleasant to the ears. Even in case
of sponsored songs, it only plays the songs that have the potential of being
loved by the audience. Since the last few years, MTV started diversifying
itself by introducing reality shows. In the period post its diversification,
MTV realised that there was a huge fan base for Bollywood music. So, MTV
launched a new channel, MTV Beats to air Bollywood numbers all day long. However,
this does not mean that Indians do not like English music. In fact, English
music is the most popular genre of English entertainment in India. Keeping this
in mind, Viacom 18 launched VH1, which is a channel dedicated to American
music. This channel gained immense popularity among Indian viewers, especially
the youth.
Viacom
18 is known for its creative experimentation. When it launched VH1, it also
launched a number of experimental programmes. VH1
Supersonic is one such programme that is an annual road based music
event. Today, this programme is known for its choice of guest artistes and is
gaining high popularity among the youth. The best thing about VH1
Supersonic is that it also provides a stage to the young budding
artistes of India. This allows them to showcase their talents to the rest of
the world. If you have not caught a show yet, you are missing out on a lot. The
simple thing to do is to search for VH1 supersonic near me online
and go and have an incredible experience.
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