All about regional entertainment in India

India is a country that is extremely diverse in culture. We have a rich background of different ethnic groups and that is what sets us apart from the rest of the world. While we may all be from different backgrounds, there is a unity among the people of the country. A lot of us people away from their home towns to other states and cities for studies or better work opportunities, which gives them a chance to live and work with people from different ethnicities. However, in pursuit of a better life, a lot of people feel disconnected with their own roots, their native towns and languages, as well.

While there is nothing that can replace the warmth of the place that you grew up in, it is possible to be able to make up for the homesickness with the help of regional entertainment available on television. There are a lot of regional channels with varied content on television today, through which people are able to feel closer to their roots.

One of the biggest factors in the success of regional television channels in connecting people with their hometowns is the quality of the content. It is important that people find realistic content on channels, especially when they attempt to portray a certain background or state. This is one of the reasons why channels such as Colors Marathi find a lot of popularity in the Marathi community. The viewers are able to find elements of their own lives and cultures in the shows, which makes them relatable.

It is also important that the viewers of regional channels are able to get a varied range of entertainment through TV channels. With channels like Colors Kannada, the viewers can be sure of finding dynamism in program planning and broadcast. The best channels ensure to cut out the monotony of regular TV programs and go to great lengths to ensure that the viewers are happy. It is because of the continued efforts of service providers that the popularity of regional channels does not go down.

How Colors Infinity connects India to the world?

India as a country has come a long way in the last few decades. Right from technology to lifestyle and everything in between has seen a huge turn around. The way in which we keep ourselves entertained has also changed to a great extent, and this is easily reflected in something as basic as our TV viewing habits. While a few decades back, we were satisfied with a handful of channels showing generic drama programmes, we now demand better quality and content from the service providers.

As a result of the changing demands of viewers, entertainment channels in India have also gradually changed the way in which they provide their services. A lot of new channels are now floated to ensure that different entertainment needs of different viewers are satisfied. Channels are segregated on the basis of the genre of content that is broadcasted through their medium. This is something that has made TV viewing experience much more enjoyable and simple for viewers.

While we live in India and have a lot of regional languages in use besides Hindi, the English language is highly preferred, especially among youth, when it comes to entertainment. There are viewers who enjoy international shows and wish to remain in sync with what the rest of the world is watching. It is solely for such viewers that channels such as Colors Infinity have been launched. 

Colors Infinity offers people access to shows that are currently entertaining the US, UK and other parts of the world.

Just as adults love to have an impeccable TV viewing experience, the children of modern times are also becoming pickier about what they watch on television. It is for the happiness and satisfaction of children that channels like Nick Jr. are broadcasted. These channels ensure that responsible, entertaining and educative content is reached to the budding minds of toddlers. While the children are entertained by shows on Nick Jr., a lot of its shows also aim towards teaching different things to viewers.

Even though Indian audiences are constantly asking for new and updated content, there are those who still want to enjoy the classics. With the help of channels like Rishtey, the lovers of classical shows have easy access to the serials that they miss from the bygone days. Entertainment can never mean the same thing for everyone, which is why TV channels now aim to cater to the needs of all segments.

Kids’ entertainment in India

Kids’ entertainment is the fastest growing sector on Indian television. There was a time when children were discouraged from watching television as it was believed that they will be influenced by Western culture by such programmes. However, the scenario is completely different today. Television is encouraged for children with the belief that TV programmes would help the child to know about the world through visual medium. It is also believed that TV programmes help children to be more creative, inquisitive and also more empathetic.

Anyway, all these things depend on the TV channels you select for your children. Needless to say, there are a number of TV channels, which show violence and profanity to an extent that they become completely unsuitable for children. The best thing is that today televisions come with the feature of Child Lock, which can be used to block the channels unsuitable for children, rendering the whole experience of satellite TV enriching for them.

There are a large number of channels catering to the need of children in India today. One of the best channels in this regard is Nickelodeon. It started as a cartoon channel, but today, it has widened its scope of programmes by incorporating non-cartoon content as well. Viacom 18 has launched Nickelodeon in a large number of countries around the world with requisite customizations. For example, although you would find certain popular American cartoons on this channel, most of its programmes are conceptualized and created in India itself. In this way, Nickelodeon has managed to maintain its international value and at the same time, cater to the sensibilities of Indian children in a better way.

The best thing is that Nickelodeon has been diversified according the age of the viewers. Viacom 18 noticed that most programmes aired on Nickelodeon could not be enjoyed by toddlers. So, they launched Nick Jr, which caters exclusively to the taste of toddlers. The launch of this channel has made parents very happy as they can keep their toddlers engaged for hours now and not worry about a thing.

Same goes for teenagers. When Viacom 18 discovered that Indian teenagers had started to find the programmes on Nickelodeon childish and were switching to youth channels, they launched Nickelodeon Sonic. Today, Nickelodeon Sonic is so popular that even adults have started enjoying its programmes. The quality of programmes aired on Nickelodeon Sonic is top notch and can keep you glued to the screen for hours.

There are a large number of characters created by the brand of Nickelodeon, which have entered the pop culture in India. All these things make the sector of kids’ entertainment a very profitable segment.

The benefits of Colors Gujarati for ethnic pride

There were times when TV was one of the most important sources of entertainment in India. The people of India wouldn’t just enjoy the TV shows on their own, but also find it as a means to bond with their neighbors and family members. A lot of conversations revolved around televised shows, and they were meant to be entertainment lifelines for most people. The connection with television and TV shows might have changed for modern audiences, but the need for TV entertainment remains constant.

While Hindi programs still enjoy maximum popularity in India, there is constant demand for TV channels that provide regional entertainment as well. As more and more people left their homes and shifted to other parts of the country, there was an increased need for regional channels that can remind them of their hometowns and keep them connected to their culture.

When people living in cities like Delhi, Bangalore or Mumbai are able to access regional content with the help of channels like Colors Bangla, the level of homesickness is sure to come down. People no longer feel disconnected from their natural surroundings and cultures. It is made sure that viewers are able to feel the pride for their own background, even when they live in a different city or state.

The availability of regional content with the help of channels such as Colors Gujarati also ensures that people are able to teach their next generations about their culture and background even while staying away from the hub of it all. When children are not easily connected with their own hometowns, TV becomes an important medium of learning for them. Parents and grandparents can use programs on TV channels to ensure that children are taught about their native place in a fun manner.

Learning about cultural pride such as regional dances and other traditional practices also becomes possible with the help of channels such as Colors Odia. These channels become a window for people of the world into the state that the channels represent. It can be safely concluded that regional channels are important in a lot more ways than simply providing entertainment to the Indian viewers.

Nickelodeon Kids Choice Awards for the young ones

Televisions and popular channels have come a long way since they were first introduced to the Indian audience. With the change in audience preferences, the way in which entertainment channels plan and telecast their programs has changed drastically. It is ensured that television entertainment is no longer restricted to the constraints of your home. Entertainment has been taking new forms and reaching out to modern audiences in more ways than viewers can ever imagine in recent times.

One of the ways in which television is making entertainment more inclusive is by giving the power of voting in the hands of the viewers. With the help of viewers’ choice award shows such as Nickelodeon Kids Choice Awards, it is made sure that the children are made to be a part of the entertainment world by voting for their favourite shows and characters. This is something that makes viewers feel like a part of the channel and also empowers them to choose what is promoted on their favorite channels.

For the crowds that love their music, festivals such as VH1 Supersonic ensure that music is brought to life in the most unique manner possible. The show becomes an avenue for music lovers to unite at a single place and enjoy the changing face of musical entertainment. Music is able to break barriers and come out of the virtual medium with the help of such musical festivals. It also gives a chance for music lovers to get out of their monotonous routine and enjoy what they love with a modern twist.

Those are addicted to fun and laughter can also take their love for humor out of the idiot box now. It is because of avenues such as the Comedy Central Chuckle Festival that viewers are able to feel closer to their favorite comic artists and shows. Attending the festival will not only be a wonderful experience for people who enjoy the genre of comedy, but also provide them an opportunity to understand how humour means different things for people from different parts of the world.

Why Colors Odia is so popular?

It is a well-known fact that India is a multilingual country. There are a number of languages in India, each with millions of speakers. Most of these languages have their own developed form of local entertainment. However, when it comes to national entertainment medium, the primary language is Hindi.

Entertainment in Hindi language is considered universal in India. This trend, although widely accepted, has resulted in the negligence of a large section of the mass who are not fluent in the language. So, the penetration of entertainment remained confined to the urban regions of non-Hindi speaking states of the country. The population residing in rural areas of these states, despite comprising a huge market, remained untouched.

However, the scenario has changed in the last few years. A number of channels have come up now, which have been catering to the sensibilities of people who are not well versed in Hindi. Today, you would find entertainment channels in a number of regional languages in India. The best thing is that the quality of programmes aired by these regional channels is no less than that offered by Hindi channels.

Needless to say, almost every media company operating in India has diversified into regional entertainment. But, when it comes to quality programmes in regional language, no other media company can match up to Viacom 18. One such channel is Colors Gujarati. This channel caters to their viewers with their drama, situational comedies and reality shows, all in Gujarati language.

Another regional channel that has established a loyal audience is Colors Bangla. The shows aired on this channel have grabbed the attention of Bengalis so much that they have made it an essential part of their everyday routine. This Bengali channel has not only focused on the standard formulae of entertainment comprising fiction and reality shows, but also tried to add some masala to it with talk shows and music-based programmes.

Similar to Colors Gujarati and Colors Bangla, ColorsOdia has also transformed the scene of general entertainment among the speakers of the regional language. Today, the rural folk of Odisha enjoy world-class entertainment in their own language through this channel.

All you should know about televised mass entertainment?

Television has been an integral part of the Indian entertainment scene since forever now. There have been iconic programs on Indian television that have become legendary because of their content and popularity. While television has become a common part of life in the modern times, you can still find channels and programs that appeal to the mind and soul of the viewers. While there may be people who have weaned off TV, it can never completely lose its ground.

One of the biggest means of mass entertainment in India still happens to be television. Hindi programs and channels find as much demand and popularity as they did at the advent of popular channels in India. However, there has been a huge shift in the kind of programs that the modern viewers demand. Genres such as reality TV, thriller, etc. have become more popular than drama among young audiences.

With the help of channels such as Colors Viacom 18, viewers are able to get the best televised content in varied formats. Right from conventional saas-bahu shows and serials to reality TV, you can find it all on this channel. While it is true that the content for TV is created based on the demand, the real credit goes to channel service providers for looking out for their patrons

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While there is a demand for modern shows and fresh formats among the millennials, the demand for the conventional is also constant. There are people who still find interest in the shows that were popular a couple of years back. It is owing to this demand by viewers for older shows that channels like Rishtey have been launched. Audiences can constantly remain connected with memories of their favorite shows with the help of such channels that provide re-runs of mass entertainment.

In order to satisfy the entertainment needs of cinema lovers, there are channels like Rishtey Cineplex as well. This channel helps in bringing cinematic excellence to the lovers of Bollywood. By way of television and different channels, it is made sure that different entertainment requirements are easily fulfilled. TV is a medium for fun, entertainment and information; the modern channels ensure that all of it is served to the viewers in a creative and innovative manner.