Why Colors Odia is so popular?

It is a well-known fact that India is a multilingual country. There are a number of languages in India, each with millions of speakers. Most of these languages have their own developed form of local entertainment. However, when it comes to national entertainment medium, the primary language is Hindi.

Entertainment in Hindi language is considered universal in India. This trend, although widely accepted, has resulted in the negligence of a large section of the mass who are not fluent in the language. So, the penetration of entertainment remained confined to the urban regions of non-Hindi speaking states of the country. The population residing in rural areas of these states, despite comprising a huge market, remained untouched.

However, the scenario has changed in the last few years. A number of channels have come up now, which have been catering to the sensibilities of people who are not well versed in Hindi. Today, you would find entertainment channels in a number of regional languages in India. The best thing is that the quality of programmes aired by these regional channels is no less than that offered by Hindi channels.

Needless to say, almost every media company operating in India has diversified into regional entertainment. But, when it comes to quality programmes in regional language, no other media company can match up to Viacom 18. One such channel is Colors Gujarati. This channel caters to their viewers with their drama, situational comedies and reality shows, all in Gujarati language.

Another regional channel that has established a loyal audience is Colors Bangla. The shows aired on this channel have grabbed the attention of Bengalis so much that they have made it an essential part of their everyday routine. This Bengali channel has not only focused on the standard formulae of entertainment comprising fiction and reality shows, but also tried to add some masala to it with talk shows and music-based programmes.

Similar to Colors Gujarati and Colors Bangla, ColorsOdia has also transformed the scene of general entertainment among the speakers of the regional language. Today, the rural folk of Odisha enjoy world-class entertainment in their own language through this channel.