There were times when TV was one of the most important sources
of entertainment in India. The people of India wouldn’t just enjoy the TV shows
on their own, but also find it as a means to bond with their neighbors and
family members. A lot of conversations revolved around televised shows, and
they were meant to be entertainment lifelines for most people. The connection
with television and TV shows might have changed for modern audiences, but the need
for TV entertainment remains constant.
While Hindi programs still enjoy maximum popularity in
India, there is constant demand for TV channels that provide regional entertainment as well. As more
and more people left their homes and shifted to other parts of the country,
there was an increased need for regional channels that can remind them of their
hometowns and keep them connected to their culture.
When people living in cities like Delhi, Bangalore or Mumbai
are able to access regional content with the help of channels like Colors Bangla, the level of homesickness is sure to come down. People no
longer feel disconnected from their natural surroundings and cultures. It is
made sure that viewers are able to feel the pride for their own background,
even when they live in a different city or state.
The availability of regional content with the help of
channels such as Colors Gujarati also
ensures that people are able to teach their next generations about their
culture and background even while staying away from the hub of it all. When
children are not easily connected with their own hometowns, TV becomes an
important medium of learning for them. Parents and grandparents can use
programs on TV channels to ensure that children are taught about their native
place in a fun manner.
Learning about cultural pride such as regional dances and
other traditional practices also becomes possible with the help of channels
such as Colors Odia. These channels
become a window for people of the world into the state that the channels represent.
It can be safely concluded that regional channels are important in a lot more
ways than simply providing entertainment to the Indian viewers.
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