How Colors Bangla got so popular

Television is facing a lot of competition from other sources of entertainment like online streaming channels. A lot of people are shifting focus from conventional channels to those that are available on the internet. However, there is still one section of entertainment channels that is enjoying popularity. The regional language channels in India are very much in demand and people still subscribe to these channels for a number of different reasons. It has been seen that while the regular entertainment channels do not find great popularity among viewers anymore, the viewer base of regional channels is growing.

One main reason why people choose to watch channels like Colors Bangla is because of the growing trend of migration. When people are not able to converse with others around them in their mother tongue, they find their solace in the entertainment that is provided by regional language channels. The shows that are aired on regional language channels attract people who are away from their home states. These are the people who long to hear the familiar language and dialect of their native town and city. People that have migrated are able to have a direct connection with their home with the help of these regional channels.

Another major reason for the popularity of channels like Colors Bangla is that the shows are entertaining and relatable. Right from the humor to the love and the rage, everything that is shown on the regional language channel shows, hits a close chord with viewers. When people are able to watch actors emoting in a way that they themselves behave in, it becomes much more fun and interesting for them to watch the shows. Viewers feel more connected with regional language shows than those shows that are made in other languages.

People also choose to watch regional language channels because it is easier to catch the popular regional movies on TV. People rely on resources like Colors Bangla cinema to ensure that they do not miss out on the movies that have been successful back home. The trend of watching regional movies in theaters is yet to catch on in a big way, until then people prefer watching the best regional movies on the regional language channels. They enjoying doing so as they can catch these movies on their television sets, from the comfort of their homes.

The best thing about colors odia

The multi lingual identity of India is a well-known characteristic of the country. There are a number of languages in India which have millions of speakers. The most interesting thing is that almost all of these languages have their own developed tradition of local entertainment. When it comes to nationally popular entertainment, it is Hindi which dominates not only cinema but also the small screen. This is actually because majority of the people in India understand Hindi and are used to speaking in Hindi in a multi-cultural setting. It is not very surprising to learn that Hindi is considered to be the general genre of entertainment in India. As a result, almost all the major entertainment companies in India invest a considerable amount of their focus on Hindi general entertainment channels. This trend, thought very useful in improving the quality of Hindi general entertainment channels, seems to have resulted in the negligence of a large section of the population who are not fluent in Hindi. The penetration of Hindi based national general entertainment has remained confined to the states belonging to the Hindi belt and the urban regions of the non-Hindi speaking states of the country. The population that is residing in the rural areas of the non-Hindi speaking states, despite forming a huge market, has remained untouched.

However, it would be wrong to say that no efforts have been made to introduce channels in regional languages. In fact, a number of media companies have been running general entertainment channels in regional languages. Nevertheless, it cannot be denied that the quality of the programmes aired on the regional language channels seldom match up to the quality of the programmes aired on the Hindi general entertainment channels. One thing which needs to be understood here is that the difference in quality of the Hindi general entertainment channels and the regional general entertainment channels does not lie in the quality of the programmes, but in the domain of technical expertise which is directly dependent on the budget. There are media companies such as Viacom 18 which have been trying to invest in the technical aspects of the general entertainment channels.

Viacom 18 has also tried to venture into a few languages in which the general entertainment genre was limited to the government sponsored channels. Its channels in those languages did not take much time to become the market leader. In fact, in a few states, the regional entertainment channel managed to become more popular than the Hindi general entertainment channels. One such channel is Colors Odia. Gujarati is the primary language spoken in the state of Odisha, yet there had been a serious absence of general entertainment programmes in the language. Colors Odia has bridged this gap with it’s their drama soaps, situational comedies, reality shows, which are all in the language of Odia.