Why vh1 supersonic is popular among Indian youth

The Indian youth has been exposed to the Western influence through the advent of the television and the internet. The one thing that created an impression on their minds was the music that was created in the Western world. Earlier, Indians used to listen to western music by buying CDs from the shop. However, there was a need for acess to varied music that they could listen to on a daily basis.

This is where vh1 supersonic came into the picture. The channel streams western music videos along with news and gossip from their music industry. The shows on the channel are mainly music based and it hence, opened the door for western music in India. Western music lovers in India get access to pop music, EDM, rock and many other such music genres. vh1 supersonic  stands out from the crowd because of the variety of shows that it offers.

vh1 supersonic is the biggest platform that provides viewers with an exposure to millions of western songs from the modern world. It also provides daily updates about eminent artists and airs the Billboard Music Awards red carpet every year. It updates the viewers with information about daily and upcoming work in the western music industry. The newly released music videos are immediately broadcast on the channel. vh1 supersonic plays a role in marketing the song. The more the song is streamed and listened to, the more is the recall value of the song and hence, the song will have greater popularity among the masses.

Vh1 also airs many English musical concerts and events. These can be seen on both the channel as well as the online streaming platform. Most of the music videos are available on both the channel and the app. The channel popularized the shows and prolonged the audience’s interest by dividing the shows into episodes. It also conducts interviews of many artists after they are done recording with the channel. The popular shows that are present on the channel are Love and Hip Hop Miami, Rupaul’s Drag Race and Black Ink Crew Chicago.

The Indian youth, who are fond of western music and western bands, watch vh1 supersonic for the music videos. The artist interviews and the shows that are hosted also attract a large viewership. The daily updates about the news in western music are also a key feature behind Indian youth’s attraction to this channel.

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VOOT by Viacom18 is a video on-demand platform, part of a digital arm of Viacom18 - one of the country's largest growing media networks.