TV, as you knew it, is no longer the same. The modern
television channels do not want its viewers to be mute spectators anymore.
There are a number of initiatives and programs taken up by entertainment
providers to make sure that viewers remain an integral part of the shows that
are broadcast on their channels. Right from awards to festivals and
competitions, everything is planned with the audience in the center. The time
has now come when television viewers are not just viewers, but also active participants
in everything that the channels do.
One, among the many examples of the inclusive nature of
popular shows and channels, is the way in which audiences are involved in award
shows. A lot of awards are planned in such a way that the audiences get a major
say in who gets to take the trophy home. Popular polls are rolled out, and
complete transparency is maintained to ensure that the results are decided by
viewers. Shows such as Nickelodeon Kids’Choice Awards have been excellent examples of how even children are made
active participants in the planning of television shows.
Popular channels and entertainment providers are also making
sure that viewers get enough chance to enjoy their favorite show or music while
they are on the go. In the modern times, entertainment is no longer restricted
to the TV, channel partners are bringing entertainment out in the open. There
cannot be a better example of live entertainment than VH1 Supersonic. This is a music and entertainment festival, which aims
to expose Indian audiences to international musicians. The festival is planned
in a way that it becomes a huge party for anyone who decides to be a part of
it.
Those who think comedy is their thing do not have to feel
left out. Channels and entertainment service providers understand the
popularity of stand-up comedy in today’s time. Events such as the Comedy Central Chuckle Festival are
testimony to initiatives that are taken by channels in the direction of live
comedy entertainment. At this festival, not only do audiences get to watch new
comedians, but young and talented aspirants get an excellent platform to
showcase themselves as well.
Entertainment in India is truly transforming and the
audiences are an active part of this change.
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