Music has the power to change ones mood instantly. No matter what your
situation or feelings may be, there are always a handful of songs to fall back
on. The Indian music industry, more specifically Bollywood, is one such place that
leaves no stone unturned in expressing every possible emotion through songs.
The songs have dance, drama, variations, storytelling and everything in between.
After all, it is in every Indian’s blood to love movies and music.
This is what makes MTV Beats every
music lovers’ favourite destination. Started back in 2016 by the mega
entertainment organization Viacom 18, MTV has been creating ripples right from
the day of its inception. Being a one stop destination that is offering 24x7
Bollywood music, the channel’s interactive features and customized playlists have
increased its fan base by leaps and bounds. This has helped in making the
content globally available, while tapping the younger and more digital-savvy
generation. The fact that this channel’s official Facebook page has more than 1.1
million likes and followers is enough proof about its popularity amongst the
youth.
What makes MTV Beats India unique is the customized playlist that is
especially curated by celebrities like Jassie Gill, Badshah and Sunny Leone.
These are played throughout the week at regular intervals, bringing some much
needed respite to daily life. Every day
of the week has a mood designated to it and the songs played are in line with
that mood. For example, Monday is Funday, Beat Box, Selfie le le re, Public
demand Thursday, Filmy Friday, Dil se Wednesday, Karaoke Saturday, Countdown Sunday
and singing star are some of the many themes that are present. The channel also
allows listeners and viewers to drop their requests for songs or dedications, which
are then played on the channel.
For
the non-television audience, a YouTube channel has been created. Once can
either search by typing MTV
Beats online or by following the hashtag #Bloodmeinhaibeats or #MTV, and
can consume the engaging content that is available online. Beats is a world of
endless refreshing music that you cannot miss being a part of. It is not just a
channel, but an experience that you must have. Connect with your cable TV
operator and subscribe to this daily dose of Bollywood dhamaka, without any
further delay.