The Indian
youth has been exposed to the Western influence through the advent of the
television and the internet. The one thing that created an impression on their
minds was the music that was created in the Western world. Earlier, Indians used
to listen to western music by buying CDs
from the shop. However, there was a need for acess
to varied music that they could listen to on a daily basis.
This is where
vh1 supersonic came into the
picture. The channel streams western
music videos along with news and gossip from their music industry. The shows on
the channel are mainly music based and it
hence, opened the door for western music in India. Western music lovers in India
get access to pop music, EDM, rock and many other such music genres. vh1
supersonic stands out from the crowd because of the
variety of shows that it offers.
vh1 supersonic is the biggest platform that provides
viewers with an exposure to millions of western songs from the modern world. It
also provides daily updates about eminent artists and airs the Billboard Music
Awards red carpet every year. It updates the viewers with information about daily
and upcoming work in the western music industry. The newly released music videos are immediately broadcast on the
channel. vh1 supersonic plays a role
in marketing the song. The more the song is streamed and listened to, the more is
the recall value of the song and hence, the song will have greater popularity
among the masses.
Vh1 also airs
many English musical concerts and events. These can be seen on both the channel
as well as the online streaming platform. Most of the music videos are
available on both the channel and the app. The channel popularized the shows
and prolonged the audience’s interest by dividing the shows into episodes. It also conducts interviews of many
artists after they are done recording with the channel. The popular shows that
are present on the channel are Love and Hip Hop Miami, Rupaul’s Drag Race and
Black Ink Crew Chicago.
The Indian
youth, who are fond of western music and western bands, watch vh1 supersonic
for the music videos. The artist interviews and the shows that are hosted also attract
a large viewership. The daily updates about the news in western music are also
a key feature behind Indian youth’s
attraction to this channel.
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VOOT by Viacom18 is a video
on-demand platform, part of a digital arm of Viacom18
- one of the country's largest growing media networks.