Catering
to the diverse demand of Indian audiences with broadcasting Indian shows along with
international contents, Colors Infinity has advanced its
journey in the top tier of entertainment chain. Launched in the year 2015, this
multilingual channel sets off with internationally acclaimed titles such as The
Blacklist: Redemption, Blindspot, Born Stylish and are now brewing up homegrown shows such as Vogue BFFs and Top
Model India.
Offering
a variety and uniqueness in its content in contrary to other typical Indian
channels this English entertainment channel has increased in its viewership
since its inauguration. With its parent company adapting best of both worlds
from national and international sectors by formulating channels catering to
different Indian languages, the channel has become the biggest hub for providing
entertainment and a hit in the Indian market. With multilingual channels such
as Colors Gujarati that are broadcasting
shows resonating with their language and culture, all platforms of colors under have accumulated audiences from
many districts.
As
being a disrupting channel of English entertainment colors have attracted viewership across Indian borders. As typical
Indian shows already had wide publicity
in the neighbouring sectors, culminating this platform have amplified their viewership
rates. Providing genres of sci-fi superheroes such as Flash, DCs Legends of
Tomorrow have gathered younger audiences showing their progress and attachment
with the modern era.
Extending
its reach from the television platform and entering into the digital realm
providing a multiplatform for avid watchers provided an upside turmoil in their
market. This platform provides a mixture of contents
with its disrupting line-up of local English productions have made it an
effective strategy in the new era.
With national channels
losing its viewership gradually due to saturation and similar kinds of
contents, this channel is ushering in a new era due to its capability to adapt
with the youngsters of this generation. Integration of social media with Indian
television channels will open up new opportunities for new contents. Augmenting
its presence in social media as well as
other Android-based platforms the channel
is climbing its way into the ladder of the industry. Grabbing onto the
opportunities of freshly-opened and demanded sectors has uplifted their
position in the hall of fame. Moreover,
their disruptive strategies along with flexible infrastructure have been adopted by many upcoming small-time media companies. Their continued
shining in the 21st era can grant them the capability to compete
with popular international channels along with receiving global acclamation.
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