Kid’s
entertainment has always been a very popular genre on Indian Television. Almost
all the general entertainment channels air specific shows for the young
population. The best thing is that a few of these shows are also enjoyed by
adults. However, kids’ entertainment in the current television market of India
is ruled by full-fledged kid’s channels. There is so much diversity that you
would find programmes targeting children of various age groups. Besides, you
would also find a few programmes which are a good mixture of information and
entertainment and are believed to be good for the mental development of
children.
When Viacom
18 started its journey in Indian television, it introduced the most popular
international kid’s channel, Nickelodeon in India. Although it retained the
popular international kids shows, a wide range of new shows were also
introduced keeping the Indian sensibilities and preferences in mind. Since its
introduction, it has gained popularity amongst the Indian kids. The best thing
about the programmes aired on Nickelodeon is that most of them are well
researched and cover various aspects which interest the children. Again, the
programmes of Nickelodeon are fit for kids of all ages. A recent survey on the
popular channels of India has revealed that Nickelodeon is also popular among
young adults. This was a big feat for a channel which is totally devoted to
children oriented programmes.
Since the
last few years, Viacom 18 decided to capitalize on the success of Nickelodeon
and started diversifying it. This was the reason why Nickelodeon Sonic
was introduced. Sonic is a channel which has young teenagers as its target audience.
However, the choice of programmes aired by Sonic are quite universal and would
interest anyone very quickly. Given its popularity, the channel has also
started to telecast in HD.
Viacom 18
further thought about making the brand of Nickelodeon more interactive and as a
result, nickelodeon
kids choice awards was introduced. It is an awards show which is run
entirely by kids. The kids nominate the best kids based movies and programmes
for the award and also vote to choose the winners. This is definitely a
breakthrough in the genre of kids entertainment because of which the popularity
of nickelodeon kids choice awards is increasing with every passing year.
All
these things just indicate that kids entertainment has really come of age in
India. Another point to be noted is that kids’ programmes which focus on Indian
subjects are suddenly gaining ample amount of popularity. This is opening up
new avenues for Indian content creators who are taking inspiration from the
stories of Indian mythology and history to create new content.
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